Modern grocery retail faces growing pressure to meet shopper expectations across every digital and physical touchpoint. With disconnected systems and siloed data, many grocers struggle to deliver the timely, relevant experiences today’s consumers demand. The result is missed opportunities for engagement, reduced loyalty, and rising cost-to-serve.
A digital experience platform built for grocery helps address these challenges head-on.
Unlike generic retail software, it integrates every layer of the grocery experience—from customer insights to commerce and fulfillment—into a unified solution that reflects the complexity of food retail. It enables grocers to manage end-to-end journeys that are efficient, consistent, and customer-driven.
Mercatus DXPro is a leading digital experience platform for grocery. It brings together data intelligence, personalized engagement, and e-commerce into a single, connected system. With DXPro, grocers can meet customer needs in real time, increase order values, and build stronger brand loyalty without needing to piece together separate technologies.
Central to this platform is the embedded Customer Data Platform (CDP). Unlike add-on CDPs, DXPro’s native intelligence engine works seamlessly within the platform to provide immediate access to real-time insights. This allows grocers to execute smarter marketing, targeted promotions, and frictionless commerce, all powered by unified data that’s ready to act.
What is a Digital Experience Platform (DXP)?
A digital experience platform (DXP) is an integrated software framework designed to manage, deliver, and optimize digital interactions across multiple touchpoints.
In grocery retail, a DXP supports a seamless, end-to-end customer journey—from personalized search to checkout to order fulfillment—while leveraging real-time data to improve each interaction. Its purpose is to unify customer engagement, content management, and e-commerce in one flexible platform that can evolve with shopper behavior and business needs.
Key Functions in Grocery Retail
In the grocery sector, where frequency of purchase and customer loyalty matter deeply, a digital experience platform does more than support online shopping. It combines core commerce with intelligent data and engagement tools to support personalized, omnichannel journeys that meet the complexity of grocery retail. That means that instead of working around disconnected tools, grocers have one unified system designed to scale with evolving digital needs.
A DXP helps grocers:
- Personalize Experiences: Deliver context-aware promotions, offers, and product recommendations.
- Unify Customer Data: Combine insights from loyalty, POS, and eCommerce into a single customer view.
- Optimize Commerce: Manage grocery-specific functions like substitutions, fresh items, and complex baskets.
- Streamline Fulfillment: Improve accuracy and efficiency across in-store pickup, delivery, and order management.
Combined,these capabilities help grocers keep pace with digital-first shopping habits while improving both profitability and satisfaction.
Drive Grocery Sales Growth with a Unified Digital Experience Platform
GFragmented systems slow digital experiences down and Create missed opportunities and disconnected shopper touchpoints that hurt long-term revenue.
A digital experience platform brings everything together to help retailers run smarter, serve faster, and grow stronger.
Retailers that invest in a digital experience platform purpose-built for grocery are better positioned to meet shopper expectations. More importantly, they gain the tools needed to increase order frequency, grow average basket size, and hold margin—all within a single system that unifies data, engagement, and operations.
Integrated Tools Built for Grocery
A unified digital experience platform combines core capabilities that support the full customer journey—from data capture to fulfillment. Each layer plays an important role in helping retailers create consistent and relevant shopper experiences.
Customer Intelligence Built In
Real-time insights give grocers a clear view of shopper habits and needs. This data shapes more informed and timely decisions.
- Real-time insights: AisleOne (integrated software within DXP) uses shopper behavior to guide offers, ads, and product suggestions.
- Intent signals: Identify churn risk and purchase timing with behavioral tracking.
- Performance feedback: Monitor which campaigns lead to repeat orders and higher average basket value.
When intelligence is embedded into the system, teams avoid delays and gain faster access to useful insights.
Purpose-Built Commerce System
Standard e-commerce solutions often fall short in grocery. A digital experience platform for Grocery like DXPro supports industry-specific needs, including substitutions, weight-based items, and multi-department checkouts.
- Grocery checkout logic: Support SNAP/EBT, digital coupons, and loyalty pricing in one flow.
- Storefront connection: Deliver the same experience across mobile, desktop, and in-store ordering.
- Order flow management: Sync fulfillment stages and real-time status updates with customer-facing tools.
Commerce performance is stronger when workflows are designed for the complexity of grocery orders.
Engagement That Converts
DXPro turns customer data into high-impact engagement: offers become personalized, ads are delivered timely and messaging is informed by actual intent and history, not just broad demographics.
Here’s what that means:
- Behavior-driven promotions: Target shoppers based on lifecycle stage and product interest.
- Campaign precision: Use real purchase data to reduce waste in offer distribution.
- Consistent cross-channel messages: Align promotions across app, email, and storefront views.
Smarter engagement creates habits. It supports customer retention and repeat visits without added overhead.
Turn Customer Data into Revenue with Embedded Intelligence
A Customer Data Platform is a critical asset for grocery retailers aiming to convert shopper insights into measurable business outcomes. DXPro from Mercatus integrates this capability directly into its digital experience platform for grocery, removing the friction and lag associated with third-party tools.
By embedding intelligence within the core platform, DXPro enables real-time personalization, smarter promotions, and data-driven decisions that drive results. This allows grocers to act on intent signals, purchase cycles, and customer behavior—all from a single connected system.
With DXPro’s embedded customer data platform, grocery retailers can move from data collection to data activation in one seamless system. This direct connection between insight and action helps brands stay ahead of shopper expectations, improve marketing precision, and grow their bottom line.
Unified Customer Data in One Platform
When shopper data is scattered across systems, engagement suffers. DXPro’s embedded Customer Data Platform for Grocery removes data silos and delivers a complete view of every shopper in real time.
- Real-Time Shopper Profiles: DXPro’s CDP connects online orders, in-store visits, loyalty activity, and search behavior into a unified profile available across the business.
- Behavior-Based Targeting: Marketing teams can build dynamic segments based on real-time actions such as past purchases, cart abandonment, or churn risk.
With all data centralized, teams spend less time gathering information and more time executing strategies that retain customers and grow revenue.
Embedded Intelligence Enables Faster Action
Because DXPro’s CDP is embedded, insights are available instantly, without additional integrations, delays, or vendor dependencies.
- Built-In Intelligence: The AisleOne engine processes customer behavior as it happens, powering predictive recommendations and personalized offers.
- No Extra Setup Required: Since the CDP is built into the digital experience platform, teams can launch campaigns immediately using existing customer data.
Embedded intelligence speeds up execution and makes it easier for teams to adapt offers and messaging in response to shopper activity.
Smarter Promotions that Drive Revenue
Using unified data, DXPro helps retailers shift from generic campaigns to meaningful promotions aligned with customer preferences.
- AI-Powered Recommendations: Serve product suggestions based on past behavior, regional popularity, or similar shoppers.
- Dynamic Offer Delivery: Deliver relevant deals when they matter most, such as a seasonal discount for lapsed customers or upsell prompts during checkout.
These intelligent campaigns lead to higher average order values and repeat purchases, building stronger long-term relationships.
Increase Average Order Value with AI-Powered Personalization
Growing the average order value (AOV) is a key metric for success in grocery retail. With shoppers moving fluidly between channels, the ability to present the right product at the right time is essential.
DXPro’s embedded customer data platform and AisleOne Intelligence engine work together to power personalization that increases cart size, improves conversion, and encourages additional spending.
This system uses real-time behavioral data to fine-tune every interaction, whether online, in-app, or in-store. Through AI-powered personalization, DXPro allows grocery retailers to increase average order value without adding complexity. With shopper intent data processed in real time, the platform helps turn every interaction into a sales opportunity that benefits both customer and retailer.
How AI Personalization Impacts Shopper Behavior
Retailers using static offers or broad promotions often fail to connect with customers meaningfully. With AI-powered personalization, DXPro helps grocery retailers go beyond guesswork.
- Product Pairing Intelligence: AisleOne surfaces product combinations based on shopper history, regional buying trends, or seasonal behavior.
- Real-Time Offer Customization: Dynamic pricing and offers are automatically adjusted to reflect current cart contents or previous engagement patterns.
By presenting shoppers with products they are likely to want, retailers create a more relevant and valuable shopping experience.
Contextual Targeting Increases Relevance
Relevance drives action. DXPro ensures that every promotion or recommendation shown to a customer aligns with their immediate intent and buying history.
- Personalized Ad Placement: Sponsored products and promotions are served based on current behavior, increasing the chance of conversion.
- Segment-Based Engagement: Grocers can create segments such as high-frequency buyers, fresh product shoppers, or churn-prone users, and deliver offers that resonate.
When promotions feel individually curated, shoppers are more likely to act, resulting in increased spend and higher order totals.
Tangible Results from Embedded Intelligence
DXPro customers have reported measurable gains in order size after implementing real-time personalization tools.
- Higher Average Basket Value: Targeted cross-sell and upsell recommendations lead to more items per transaction.
- Better Margin Per Order: Promoting higher-margin products to receptive segments improves overall profitability.
Because personalization is automated and scalable, these results are repeatable across segments and periods.
Choose DXPro: The Digital Experience Platform Grocers Trust
Grocers today need more than fragmented tools to compete. They need a single, connected digital experience platform that delivers results across the full customer journey.
DXPro empowers retailers with built-in customer intelligence, seamless digital engagement, and eCommerce workflows that are purpose-built for grocery. From personalization to fulfillment, every touchpoint is designed to drive real growth and measurable outcomes.
Retailers trust DXPro because it delivers proven results at scale. With embedded AI, native data orchestration, and a flexible commerce engine, DXPro has become the digital experience platform of choice for independent grocers and regional chains alike. Its integration capabilities ensure fast onboarding without disrupting daily operations, while its consistent performance has earned recognition across the grocery tech industry.
As digital expectations continue to rise, grocers are choosing DXPro to future-proof their operations and scale customer engagement with confidence. Whether launching fresh eCommerce or optimizing loyalty and order fulfillment, DXPro provides the tools and intelligence needed to succeed in a highly competitive grocery market.
Frequently Asked Questions
What is a digital experience platform (DXP)?
A digital experience platform (DXP) is an integrated set of technologies designed to manage and deliver consistent, personalized customer experiences across digital touchpoints. It unifies content, data, engagement tools, and commerce functionalities in one system to support the full customer journey.
How does a digital experience platform work?
A digital experience platform works by connecting back-end systems, such as content management, customer data, and eCommerce, with front-end channels like websites, mobile apps, and email. It uses real-time data to personalize content and streamline engagement, enabling brands to deliver relevant experiences across every interaction.
What are the benefits of using a digital experience platform?
A digital experience platform improves personalization, streamlines operations, and increases customer loyalty. It enables real-time targeting, unifies customer insights, simplifies content delivery, and supports omnichannel engagement—all critical for digital success in competitive markets like grocery retail.
How does a DXP differ from a CMS or CDP?
A digital experience platform offers a broader scope than a CMS or CDP. A CMS manages content, and a CDP focuses on collecting and unifying customer data. A DXP brings these together, enabling personalized experiences and seamless integration between engagement, data, and commerce.
Who needs a digital experience platform?
Retailers, especially in complex industries like grocery, benefit from a digital experience platform to meet rising customer expectations. Businesses aiming to unify customer data, personalize engagement, and support omnichannel commerce need a DXP to scale effectively and compete with larger players.